The targets were based on the following categories: Age: 18-24, 25-34, 35-44, 45-54, 55-64;
Race and ethnicity: non-Hispanic White, non-Hispanic Black, Hispanic, other; Education: high school or less, some
college or associate degree, bachelor’s degree or more; Marital status: married or not; Number of children in the
household: 0, 1, 2, 3 or more; Census region: Midwest, Northeast, South and West; Annual household income in 2019:
<$50k, $50k-100k, >$100k.